Hi, I'm Leo Castro. What makes you stop, care, and connect with a brand? That's what I ask myself every day — because I don't just build brands, I live mine.
I grew up surrounded by stories, music, and people. Maybe that's why I fell in love with marketing so early.
Since 16, I've been studying what captures attention, earns trust, and creates connection. That journey took me from Brazil to the United States — across three languages and a decade of helping brands communicate with purpose.
I blend strategy, creativity, and culture to create work that people feel.
Samba taught me rhythm. Marketing taught me the rest.
“O importante é ser alguém com alma.”
Experience
Digital Marketing Manager
4Life Research · 2024 — Present
Lead digital strategy and content for the U.S. and emerging markets. Develop bilingual campaigns across social media, email marketing, and owned channels to drive engagement and customer acquisition. Launched the company's first dedicated Latino Instagram and Facebook channels, building both through organic growth.
📈 Instagram engagement 4.3% → 12.1% (+181%)
👥 Latino IG audience +223% in 7 months
👁️ 3.12M+ organic views across Latino channels
Marketing Manager
Silver Lands Management — Lehi, UT · Jun 2023 — Oct 2024
Ran the full marketing operation solo — social content, OOH campaigns, email, SEO, and paid media. Every channel, every market, every month. Built the lead gen system that captured 80+ leads monthly and kept the pipeline full.
📊 200+ leads per month via pop-up, live chat & Facebook Ads
Digital Marketing Consultant
Freelance (Remote) · 2018 — 2021
Between continents and time zones, I built campaigns for health, wellness, and lifestyle brands across Brazil and the U.S. Paid social, influencer strategy, content, events — remote and results-driven.
Media Buyer
Leo Burnett · 2016 — 2018
Led media buying and planning for brands like Heineken, Disney, and Ferrero. Supported campaign strategy and mentored junior planners.
Product & Digital Marketing Assistant
NIVEA · 2012 — 2016
Supported product launches and digital campaigns for skincare and personal care lines. Coordinated content, activations, and consumer-focused events.
🦁 Cannes Lions Grand Prix 2014
Brands I've Worked With
Skills & Tools
Marketing & Strategy
Strategic Digital MarketingSocial Media & Community ManagementMultilingual Content StrategyEmail Marketing & CRM StrategyPaid Media & Performance MarketingAI Tools & Workflow Automation
Creative & Production
Adobe PhotoshopAdobe IllustratorAdobe Premiere ProDaVinci ResolveShort-Form Video & Reels ProductionArt Direction
Social & Content Tools
Meta Business SuiteMetricoolSprout SocialManyChatCapCutCanvaLater
Email & CRM Tools
HubSpotKlaviyoMailchimpActiveCampaign
Performance & Analytics
Google AdsMeta AdsTikTok AdsLinkedIn AdsGA4Looker StudioSEMrush
AI & Automation
Claude AIChatGPTGeminiZapierManyChatNotion AI
Project Management
JiraMonday.comNotion
Education
MBA in Marketing, Branding and Growth
Pontifical Catholic University · 2024 — 2025
Focused on strategic brand building, digital growth, and business leadership.
Certificate in Digital Marketing Strategy
Harvard Business School · 2024
Completed a 6-week program focused on digital strategy, customer acquisition, campaign performance, and long-term value measurement.
Bachelor's in Advertising
SENAC Brazil · 2014 — 2017
Blended creative communication with strategic thinking. Built a strong foundation in storytelling, consumer behavior, and campaign planning.
English Language & Cultural Programs
University of Utah, NYC & Cape Town · 2016 — 2019
Completed immersive English programs focused on communication, cultural fluency, and global perspective.
